Amazon has introduced two new generative AI tools for advertisers: Video Generator and 'live images'. These tools aim to produce visuals quickly and affordably. Video Generator transforms a single product image into 6- to 9-second videos with customizable elements and creates four variations. In contrast, the 'live image' feature generates animated GIFs from still images. These tools are designed to meet advertiser demands for cost-effective video marketing and are currently in beta for select U.S. advertisers.